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Word of Mouth Recruitment: Recruitment that works
By punch bowl | November 14, 2007
Like many College Republican clubs, the University of South Dakota Crs had a hard time building interest, recruiting students, and motivating members - but that has all changed this semester.
The group has instituted an open-door policy and has been aggressively recruiting by word-of-mouth.
This semester they had a goal of attracing 15-20 members, but the success of their word-of-mouth campaign now fills the room at meetings.
According to the club’s faculty advisor –
Now we’re looking at 30 to 40 people attending events and that’s a substantial change. The club’s focus on current campaigns, rather than the last election, has given them good direction.
the Facutly advisor also noted that the CRs have brought more consistency to the club’s meetings and purpose.
That’s number one, is giving people something consistent to attend. Consistency is something people value. And this year’s group is doing a very nice job with that.
Word of mouth recruitment works, but why does it work?
It works much the same way that getting someone to come over to your house for a party works. Its all about relationships. Very simply, a person who you know is more likely to come to a CR meeting because the relationship bestows a sense of trust.
The “bring a friend” approach, if aggresively encouraged, can really deliver - as the USD College Republicans prove.
Topics: cr tips |
