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Blogger outreach helps McCain, hurts Obama
By sage of monticello | March 31, 2008
A recent study estimated that more than 50% of the general public receives the majority of their news from on-line sources, making on-line media coverage as important as ever. In light of the excerpt below, McCain seems to have gained an advantage from picking up on this seemingly irreversible trend.
Neither Sen. Hillary Rodham Clinton nor Sen. Barack Obama’s campaigns returned calls about their Web outreach, though Jerome Armstrong, a liberal blogger at MyDD.com, said Mr. McCain’s regular outreach tops anything the two Democrats are doing, and he said it’s an approach he would recommend to any candidate.
Mr. Armstrong said Mrs. Clinton is ahead of Mr. Obama in her outreach, inviting bloggers onto regular press briefing calls with traditional reporters. He also said her blogger, Peter Daou, pitches ideas to bloggers in the same way press secretaries pitch stories to reporters, and Mr. Daou produces blog clippings in the same way most campaigns produce clip books of newspaper articles.
As for Mr. Obama, he said the Illinois senator “didn’t do enough to reach out to his potential allies in the blogosphere and integrate them into the campaign.” Now, when he runs into trouble, they are slower to rally to his defense.
And last month, Mr. Obama told reporters on his campaign plane he doesn’t read blogs — something they took note of.”
Is it ironic that “the agent of change,” has not changed, failing to identify and take advantage of public’s shift in where it gets its news? Then again, why would Obama want to make this change when the traditional media treats him so kindly? Obama has an interest in the status quo, despite speaking so highly of change and progress. Just goes to show you, once again, that Obama may speak a smooth game of change, but when it comes to tangible, objective action, Obama has failed to put his money where his mouth is.
Topics: Campaign 2008, John McCain, Hillary Clinton, Barack Obama |
March 31st, 2008 at 12:24 pm
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