Loading ...« Rumor has it… | Home | CRNC creates new wikipedia-like chapter manual »
WITR: Earned media
By punch bowl | June 27, 2008
One of the financial justifications of WITR is earned media. To counter-attack the youth juggernaut that is the Obama campaign, College Republicans have to hit the street, hit it hard and let others know about it. That is where cool stories - like WITR - come in, to earn media.
To that end, Where Is The Red earned some media today. This is the first bit of earned media I have seen coming out of the WITR road trimp, but I am certain it will not be the last.
In a story appearing on newsmax.com about McCain’s online operation, the story stated:
And on June 24, David All’s consulting firm helped launch Whereisthered.com along with the College Republican National Committee. The blog follows several college Republicans as they travel through “Red” congressional districts around the country to show young voters the appeal of the GOP across America, according to Business Week.
Topics: Where Is The Red |